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DO YOU COME WITH A 70% DISCOUNT?

DO YOU COME WITH A 70% DISCOUNT?

This is the season for vacation, sunshine - and summer sales!Huge markdowns in stores continues in a cycle, even though the staff expects a regular salary and the landlord his rent - and they don’t take 70% off 3 months a year.Financial sustainability is just as important as all other parameters of sustainability, and they are very much linked together. Each year, more than 160 billion pieces of clothes are produced, but only around a fourth of them are sold at regular prices. The rest is either sold at reduced prices on sales, outlet malls - or even worse - destroyed as garments and put to...

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SUSTAINABLE FASHION IS A CONTRADICTION IN ITSELF !

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SUSTAINABLE FASHION IS A CONTRADICTION IN ITSELF !

..And so can some of the materials be…. Being fashionable and sustainable is a challenge - but by moving slowly forward it is possible. The materials and production environment are key elements in making the most sustainable choice.   But leather…?Yes - leather is a produce (left-over) from meat production - and also one of the most enduring and long lasting materials that exists. Should we not use this part of the animal - or should it be burned or sent to the waste production facility? We can - of course - never condone any leather produce - where an animal is...

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CAN FASHION BE SUSTAINABLE ?

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CAN FASHION BE SUSTAINABLE ?

Fashion itself is a volatile term, that changes in a more or less determined pattern, and its DNA is a reflection of the time we live in.Now its seems we are living in a time, where the ways we have been practicing over the last decades no longer carry the answer for the future. We no longer believe in blind growth - and the earth as an inexhaustible resource. So can the fashion industry work on some more responsible premises? Can we make a difference together?We firmly believe, that the world can be a better place - and at the same time be...

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SPRING IS HERE

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SPRING IS HERE

Who doesn't feel tempted when new spring styles hit the shelves? Often we get so tempted, that the wardrobe grows year by year. It's part of the fashion's DNA - but how do you avoid falling in with too many purchases? For us, the answer is relatively simple - buy less, but buy right, just what you dream about, and be sure it can be used in a lot of different ways. And if you're in doubt, make sure to buy it somewhere where you can always return and get your money back, so you're sure that the clothes can live on somewhere else. At home, we...

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Meet our new brand - Maska !

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Meet our new brand - Maska !

This winter at Copenhagen Fashion Week, we fell for the swedish brand MASKA. Not only is their quality great, but the colors and designs are on point, and their sustainable profile is strong. We are happy to introduce the brand in our store!     MASKA (means “knitted stitch” in Swedish) was founded in 2009. The idea was to start a brand that took the best parts from the hand knitting world – the quality of yarns and the elaborate structures – and make it commercially available. Each MASKA garment is crafted from natural fibres, and only use oil-based fibres or threads...

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